Morocco's digital tools aren't actually changing how businesses work

Morocco is adopting advanced digital tools but not using them in core business operations. This means companies have the technology but aren't seeing productivity gains from it.

This report highlights a common problem in developing economies. Firms acquire new technology, but fail to integrate it deeply into their operations. This creates a gap between having digital tools and actually benefiting from them. It suggests that simply providing access to technology isn't enough to drive transformation.