Job choice for women in El Salvador depends on more than just pay.
What happened
A World Bank study found that for women in El Salvador, factors like job security and good working conditions matter more than salary. This means employers looking to attract female workers need to focus on more than just wages.
Why it matters
For years, development programs assumed that offering higher pay was the main way to get women into the workforce. This research shows that assumption is incomplete. It means companies and aid organizations need to rethink their strategies for job creation and recruitment if they want to effectively support women's economic participation.
The signal
Watch whether companies in similar economies start advertising benefits like flexible hours and safety records more prominently, alongside salary.