EU food companies can no longer make general health claims on packaging

The European Union will ban most general health claims on food packaging and advertising. This means food companies must remove these claims from their products starting in 2026.

For years, food companies have used vague health claims to make products seem healthier than they are. This new rule forces them to either prove their claims with solid science or stop making them. It means consumers will see fewer unsupported health statements on food labels.