The FTC will not expand liability for companies that enable impersonation scams
What happened
The Federal Trade Commission decided not to expand its proposed rule against impersonation scams. It will not hold companies liable if they knowingly provide goods or services used in these scams. The agency will only focus on whether to prohibit the impersonation of individuals.
Why it matters
The FTC had considered a significant expansion of liability. It would have made companies responsible if they knew their products or services were being used to facilitate impersonation schemes. This decision means that the agency will not pursue that path, at least for now.
The signal
Watch for the final rule on impersonating individuals to see how broadly the FTC defines "impersonation" and what specific actions it prohibits.