Some prescription drugs can now be sold over-the-counter with a digital safety check
What happened
US health regulators just created a new category for prescription drugs. These drugs can now be sold without a prescription if a company adds a digital safety check or other condition.
Why it matters
For decades, a drug was either prescription-only or available over-the-counter. This new category means drug companies can now sell drugs without a doctor's visit, as long as they build a system to ensure people use them safely. This could open up a lot of new products for direct consumer sales, especially for conditions that require some user education or screening.
The signal
Watch for the first few drug companies to apply for this new category and what specific digital tools or conditions they propose to meet the safety requirements.