Texas citrus growers will pay more to fund their own marketing

Texas citrus growers will pay one cent more per carton of oranges and grapefruit to fund their marketing and research. This increase raises the assessment rate from $0.03 to $0.04 per 7/10-bushel carton, effective for the 2024-2025 season and indefinitely after that.

This is a small, self-imposed tax increase by citrus growers to fund their own collective efforts. It means the Texas Valley Citrus Committee believes the extra penny per carton will generate more than a penny's worth of benefit through increased marketing or research. These kinds of assessments are common in agriculture, allowing producers to pool resources for shared goals like promoting their products or addressing industry-wide challenges.