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The world is being quietly rearranged by people who write very long documents.

Federal Register · August 21, 2025
The title they went with Listing of Color Additives Exempt From Certification; Butterfly Pea Flower Extract; Confirmation of Effective Date Noisy translates that to

Butterfly pea flower extract is now approved for more snack foods

What happened
US health regulators have confirmed that butterfly pea flower extract can be used as a color additive in more snack foods. This means the blue-purple dye can now appear in cereals, crackers, chips, and pretzels.
Why it matters
Food companies have been looking for natural alternatives to artificial food dyes. This approval expands the options for coloring a wide range of common snack products. It makes it easier for manufacturers to label products with 'natural colors' while still achieving vibrant hues.
The signal
Watch for new snack products on shelves that list butterfly pea flower extract as an ingredient, especially in the cereal and chip aisles.
If you insist
Read the original →