The US government will not promote natural grass sod
What happened
The US Department of Agriculture has officially cancelled a plan to promote natural grass sod. This means the government will not collect money from sod producers to fund research and marketing for their product.
Why it matters
The government had proposed a program where sod producers would pay into a fund to promote natural grass. This program would have created a new, mandatory funding stream for the industry. Now, that will not happen.
The signal
Watch for any future attempts by the natural grass sod industry to create a similar self-funded promotion program, or if they seek other forms of government support.