The FCC can no longer require written consent for marketing texts
What happened
The Federal Communications Commission (FCC) removed a rule that required companies to get written permission before sending marketing text messages. This means companies can now send texts without that specific consent, making it easier to reach consumers.
Why it matters
The FCC had tried to make it harder for companies to send unwanted marketing texts by requiring explicit written consent. This court decision rolls back that protection. It means consumers will likely see an increase in unsolicited marketing texts, as a key barrier to sending them has been removed.
The signal
Watch for an increase in marketing text messages from companies that previously avoided sending them due to the stricter consent rules.