Pistachio growers will pay less to fund their own marketing

The US government is proposing to cut the fee that pistachio growers pay to fund their industry's marketing and research. The fee would drop from $0.0007 to $0.0003 per pound of pistachios.

This change means growers will keep more of their revenue, which could slightly increase their profit margins. The fee reduction is small, but it directly affects the bottom line for every pistachio farmer in California, Arizona, and New Mexico. This type of self-funded marketing program is common in US agriculture, allowing industries to promote their products without direct taxpayer money.