Texas citrus growers will pay more to market their fruit

The fee that Texas orange and grapefruit growers pay to market their fruit just went up. Growers will now pay $0.04 per 7/10-bushel carton, up from $0.03.

This is a small but direct cost increase for citrus growers in the Lower Rio Grande Valley. These assessments fund marketing and research programs for Texas citrus. The increase means more money for these programs, which could lead to more advertising or new ways to grow and sell fruit.