Texas citrus growers will pay 75% more to fund their own marketing

The fee Texas citrus growers pay to fund their marketing and research will increase from $0.04 to $0.07 per carton. This means growers will contribute more money to the Texas Valley Citrus Committee, which manages these programs.

This change means the Texas Valley Citrus Committee will have more money to spend on promoting oranges and grapefruit grown in the Lower Rio Grande Valley. It also means growers will see a higher operating cost per carton. The assessment rate has been $0.04 for a long time, so this is a significant jump in their contribution.