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The world is being quietly rearranged by people who write very long documents.

Federal Register · November 6, 2024
The title they went with Rules and Regulations Implementing the Telephone Consumer Protection Act of 1991 Noisy translates that to

Robotexts now require specific written consent for each seller

What happened
The US communications regulator has tightened rules for robotexts and robocalls. Companies must now get separate written permission for each seller they represent, and the consent must be clearly disclosed and relevant to the content.
Why it matters
For years, companies could get broad consent for marketing, then share that consent across many different sellers, leading to a flood of unwanted calls and texts. This change means a single 'yes' to one company no longer opens the door to dozens of others. It forces marketers to be much more precise about who they are getting permission for.
The signal
Watch for a measurable drop in the volume of unsolicited marketing texts and calls, especially those from third-party lead generators, over the next 12-18 months.
If you insist
Read the original →