A new wine region in Washington State means new labels for bottles

The US government has officially recognized a new wine-growing region in Washington State. This means winemakers in that area can now put "Beverly, Washington" on their labels, helping consumers identify where their wine comes from.

The US government defines specific wine regions, called viticultural areas, to help winemakers market their products and to give consumers more information. Each new region allows local producers to build a distinct brand and potentially charge more for wines from a recognized area. This small change helps a specific group of growers differentiate their product in a crowded market.